How to seek new opportunities in the plastic industry under the e-commerce environment
How to seek new opportunities in the plastic industry under the e-commerce environment
Summary: with the application of advanced technology of electronic commerce, electronic trading system, the establishment and implementation of the existing plastic market position, competition will change the marketing mode, and the enterprise
With the application of advanced technology of electronic commerce, electronic trading system, the establishment and implementation of the existing plastic market position, marketing model, the competitive landscape will change, enterprises can grasp the development opportunity brought by e-commerce as soon as possible, to adapt to the demands of the development of electronic commerce to the Internet economy era to win greater survival and development space. For medium and small and micro enterprises of plastic industry, transformation and upgrading is the task facing the current industry development, and e-commerce is enterprise use electronic network technology to innovation, enhance and transformation of enterprise business system, and create more and better methods of enterprise value.
Plastic entity enterprise through the establishment and application of e-commerce platform, online to encourage enterprises expand enterprise brand, increase service value, reduce the comprehensive cost of the business, expand product or material sales, increase broaden the enterprise and customer interaction, so as to promote enterprise operation mode innovation, transformation and upgrading, development effect is obvious.
The commodity property of plastic raw materials and its circulation characteristics are the basis of advanced e-business technology. And the rapid development of plastic industry also needs to be modern, advanced e-commerce technology and modern logistics services in the industry logistics system, and help in the plastic industry enterprise production process and operation as well as the transformation of work.
Plastic industry is inter-trade industry, plastic industry in China after years of development, has initially formed synthetic resin, chemical additives, equipment, and complete the whole process from raw material to the product distribution system, its long industrial chain, involve wide. The plastic products manufacturing, more than 2014 national scale enterprise statistical output reached 73.87 million tons, the output value of the country's GDP by about 3.2%, and the five general plastics raw materials, more than 50 million tons annual output in our country, plastic raw materials in apparent consumption of nearly one hundred million tons.
