Plastic bottle caps help products stand out
Plastic bottle caps help products stand out
Small cap, big use. It is well known that plastic bottle caps play a major role in protecting beverage food safety. However, in addition, colorful plastic bottle caps are also an important means of product promotion, which can bring brand benefits to merchants and help them stand out in the fierce market competition.
At a recent innovation conference 2014 global plastic bottle caps, PepsiCo packaging division chief engineer Jeff Mr Crooks in speech emphasized the plastic bottle cap brand promotion benefits.
As the world famous carbonated beverage maker, Pepsi, including gatorade, lay's, tropicana, Pepsi, more than 3000 kinds of food and drinks all have their own unique icon design, can make consumers in the wide variety of goods in the supermarket at a glance identified.
In his speech, Jeff Crooks said the two drinks, pure fruit and gatorade, have been sold in various markets around the world in recent years. Apart from the taste of the product itself, the design of these two plastic bottle caps has also played a major role in brand promotion.
It is reported that each drink comes with its unique plastic bottle cap, which can help consumers to identify whether the products they are buying are the latest products. Once a drink has been upgraded, its plastic cap will be updated.
Jeff Crooks points out that packaging is critical to product promotion. However, at present, many beverage suppliers focus on the design of the bottle, ignoring the existence of the bottle cap. Therefore, careful consumers in the market will find that many beverage bottle cap design is very simple, there is no product identification at all. And this is not rigorous in terms of specialization.
