Analysis of plastic soft packaging industry
Analysis of plastic soft packaging industry
Plastic soft packaging industry is widely used in daily life because of its light weight, low waste, soft, small space and low cost. According to statistics, the total amount of plastic is about 25% to 70%, and our plastic packaging accounts for about 25% of plastic consumption. But in recent years, due to its rapid expansion of production capacity, the profits of enterprises have been greatly reduced, and some enterprises lost the goods when the market was worse.
For the enterprise, the core of innovation is the most important is to strengthen product research and development, to achieve industrial upgrading, is independent research and development of existing enterprise management ability to catch up with, is the best way to improve the economic benefit, is the powerful weapon to realize capacity powers become innovation power. However, there are still some problems in the current packaging industry:
First of all, enterprises lack of strategic planning, strategic planning is the enterprise long-term goals, independent research and development of long-term planning is one of them, also is one of the most important, in a sense it is related to the fate of the enterprise in the future. Strategic advantages are constantly changing, and past successes do not prove sustainable success. The more we can reflect the infinite power of r&d, innovation and product strategy in the face of adversity, no matter how the market changes, it is easier to find the way of profit.
Second, lack of market research oriented guidance and the support of information feedback, the strength of the product life basically is to see the end user's approval, can product is well received by the user is in the product to the market to see, but the potential demand of product is can be obtained through investigation, before product launch, so in the early period of the said product research and development of research work is very important and very necessary. At the same time, we need to redevelop and improve the user feedback information. Small adjustments are made to the product according to the information feedback, which can be saved and saved. Therefore, the contribution of information feedback to product research and development is both flexible and timely.
Again, lack of demand creation, not necessarily need to have the demand first, to develop products, should also timely create demand, use products to lead demand, lead consumption. Through to the industry's future development to grasp, in line with the market development trend of research and development of new products is inevitable can fill the blank of the market, create consumption, and promote the development of upstream and downstream industry chain, enterprises can also be rich and famous. Most of our enterprises in this respect are not lack, and if can guide consumption, will undoubtedly make the enterprise initiative.
In short, flexible packaging enterprises must actively develop new materials, new technologies, new products, new equipment, improve the quality of their products, blind expansion mode of development to the scientific independent research and development, to be in an impregnable position in this market.
