Traditional trade in plastic industry is facing the trend of online trading
Traditional trade in plastic industry is facing the trend of online trading
It is understood that sinopec's eastern China sales company tried to put up a sales model after the recent slowdown in PE market sales, but then cancelled the model. At present, whether it is in east China petrochemical industry gradually developed point-to-point direct sales model, or the shenhua group online bidding mode, make domestic plastic industry facing the impact of traditional trade way.
Meanwhile, shenhua group's online bidding model has completely overturned the sales model of traditional plastic products. The reporter sees in shenhua group online trading system, the enterprise of PE and PP products sold directly to label, quantity and bidding price, delivery date and delivery of the public, registered customers choose a different product, just 5% down payment can get supply of goods, delivery and through bidding directly determine the price of the goods.
"The strong involvement of upstream petrochemical enterprises in the terminal sales system, as well as the development of the plastic e-commerce model, has forced trading enterprises to accelerate their transformation." "Hao said.
It is reported, with the constant improvement of dalian plastic futures varieties system, zhejiang local a large plastic trade enterprises this year has already begun a transformation, the enterprise has been the focus from traditional trade to futures arbitrage, transformation period is combined with the operation, use futures tools to speed up the transformation, to obtain a new profit growth point.
Tube in ningbo port industry development co., LTD., general manager zhang ping said, the company mainly produces PVC, PPR and HDPE as raw material supply of water pipeline and city gas pipeline, the main raw material for imported raw materials, domestic procurement is commonly by yangzi petrochemical factory directly. "The current domestic petrochemical enterprises have established their own sales company, many sales are through the way of point to point and enterprise demand docking, in accordance with the producer prices for PP, PE can offer enterprise." "Zhang said.
"The market situation is forcing trading companies to make changes. The traditional trade in sales and sales model faces challenges, and traders have slowly turned into channel merchants." The relevant person in charge of import and export co., LTD., zhejiang giant male Hao Chunmin said that with the improvement of market transparency, point-to-point sales model to the development of large-scale petrochemical enterprises, making the trader's profit space more and more thin, traders with upstream enterprise bargaining power in gradually weakening.
"For a large number of plastic trading companies, it is not realistic to change completely by the talent, the system, etc." Hao Chunmin believes that the current as the narrowing of the trade space and on the upstream of the bargaining power is reduced, can only rely on a large number of small and medium-sized trade enterprise customer demand scale formation, and then concentrated to ask the price of petrochemical enterprises, to gain some profit space.
By domestic PP, PE market competition and industry profit margins, over the past two days visiting delegation of accer 12th energy and petrochemical, sinopec zhenhai refining factory and other enterprises have been adopting point-to-point sales mode, market rules of the game is changing. That puts pressure on trading companies in the middle.
