B2B attack rubber - plastic industry "special offer" opens the online distribution channel
B2B attack rubber - plastic industry "special offer" opens the online distribution channel
Registered members alibaba B2B platform breakthrough recently, daily turnover more than Tmall tied taobao let it shocked the industry news, perennial completely outweighed by the hustle and bustle of B2C of B2B returned to the world. Alibaba is China's wave of B2B leader, membership breakthrough seems to have the most primitive "enclosure movement" to have answers, but this is just a horizontal laid, B2B to form buildings fertile fields must have the vertical path, and the vertical path is growing soil of B2B industry. Alibaba is moving its xinfengrui Internet reach into every industry, something to change the traditional industry, this is alibaba B2B operations team collision after thinking and practice of combining the goal. How to change the traditional industry's tradition, from the recent alibaba rubber plastics industry's "special offer" activity may be a glimpse of. On the front page of alibaba, rubber and plastic industry, a 8000 tons of plastic and benefits 3 million "special supply will be" is being carried out at a heat, participate in the "special supply will be" enterprise is the industry's most well-known dealers, such as dongguan longicorn, China national bluestar. They will face the end user directly on alibaba's platform, and the two selling points of "real goods" and "profits" have brought a strong blow to the market. According to ye mingyong, head of alibaba's rubber and plastic industry, the "special offer" has attracted thousands of buyers in just three days. "1 $8 days is we specially for this will be the goal of", ming-yong ye said special supply distribution system is the purpose of exploring the industry in the new path, this path can shrink the middle chain, can reduce business costs. Traditional rubber industry chain, from the top of petrochina and sinopec to its dealers, to small and medium-sized dealers at all levels, finally reach the end user, based on the existence of various needs, the interests of the chain can be very long. In order to maintain the relationship between buyers and sellers of different regions, sizes and needs, the number of middlemen is expanding, and this traditional model also supports the industry's own years of operation. However, as competition in the industry intensifies and changes in the economic situation, the intermediate chamber of commerce has developed some undesirable phenomena, such as replacing goods, and so on. Goods and price is always invisible hands grip the end user, under the traditional model for end users to be able to contact directly manufacturers or dealers, so the middlemen and price controls the goods. And the emergence of e-commerce, whether in space or geography, is breaking the tradition. The "special offer" in the alibaba rubber industry will provide a direct trading scenario for both ends of the industrial chain. As the supplier, for this "special supply will be" dongguan longicorn in alibaba platform is already 6 years trustpass members, and has a 5 a-class trading, this is a very high reputation in the field of B2B online trading level. "Actually started sawyer, just want to do in ali platform a paired (B2B platform similar to bargain, activity), then we found after sawyer and high-level depth communication industry, the general situation and the buyer need combined with alibaba for so many years of intensive cultivation, influence the platform, online trading process, data to support multiple aspects, such as a big supplier to provide the perfect service, solve the trouble back at home of the end user, the special supply will then arises at the historic moment the". Ye mingyong is sure to say that the "special offer" is a natural way for the people and all of us to be able to do it. Now it is time to blow the east wind. But at this stage, built a B2B platform, is still a new distribution channels, and will not completely replace the traditional supply chain, "of course can bring some impact to small dealers, after all, a sharp change in the industry situation, small and medium-sized distributors must realize the transformation of crisis". Ming-yong ye rubber and plastic industry to predict the future will be more services, such as logistics, loans, bills, etc., these can be run by middlemen, so small and medium-sized enterprises have more opportunity to transition toward a service-oriented enterprises. The 1.0 era of e-commerce was built by B2B and served as a foundation. However, after completing the shaping of information platform, B2B began to immerse itself in the breakthrough of the new mode. When the B2C e-commerce opened after 2.0, what is the role of B2B, it will undertake the historical mission, the meaning of the B2B for the electronic commerce of what exactly change to happen, I'm afraid this is a global B2B platform and each factor in operation are thinking about. Because B2B growth in the industry, thus promoting industry transformation, accelerate industrial upgrading is the first task of B2B e-commerce in 2.0 times, so alibaba B2B industry operation has been the scene of good play, deeper into the industry, to change the industry faster genes.
